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Tobacco Industry Direct Mail Marketing and Participation by New Jersey Adults

Author

Listed:
  • Lewis, M.J.
  • Delnevo, C.D.
  • Slade, J.

Abstract

We examined adult participation in tobacco industry direct marketing: receipt of direct mail and use of coupons and brand reward programs. Participation was highest for direct mail; participation in all 3 forms differed by gender, age, and race/ethnicity; current smokers, Whites, and persons aged 25 to 64 years reported greater participation. Although tobacco industry direct marketing may influence smoking initiation, its potential to increase consumption and impede cessation is unquestionable.

Suggested Citation

  • Lewis, M.J. & Delnevo, C.D. & Slade, J., 2004. "Tobacco Industry Direct Mail Marketing and Participation by New Jersey Adults," American Journal of Public Health, American Public Health Association, vol. 94(2), pages 257-259.
    • Handle: RePEc:aph:ajpbhl:2004:94:2:257-259_8
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