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Undoing an epidemiological paradox: The tobacco industry's targeting of US immigrants

Author

Listed:
  • Acevedo-Garcia, D.
  • Barbeau, E.
  • Bishop, J.A.
  • Pan, J.
  • Emmons, K.M.

Abstract

Objectives. We sought to ascertain whether the tobacco industry has conceptualized the US immigrant population as a separate market. Methods. We conducted a content analysis of major tobacco industry documents. Results. The tobacco industry has engaged in 3 distinct marketing strategies aimed at US immigrants: geographically based marketing directed toward immigrant communities, segmentation based on immigrants' assimilation status, and coordinated marketing focusing on US immigrant groups and their countries of origin. Conclusions. Public health researchers should investigate further the tobacco industry's characterization of the assimilated and non-assimilated immigrant markets, and its specific strategies for targeting these groups, in order to develop informed national and international tobacco control countermarketing strategies designed to protect immigrant populations and their countries of origin.

Suggested Citation

  • Acevedo-Garcia, D. & Barbeau, E. & Bishop, J.A. & Pan, J. & Emmons, K.M., 2004. "Undoing an epidemiological paradox: The tobacco industry's targeting of US immigrants," American Journal of Public Health, American Public Health Association, vol. 94(12), pages 2188-2193.
    • Handle: RePEc:aph:ajpbhl:2004:94:12:2188-2193_2
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    Cited by:

    1. Giuntella, Osea, 2017. "Why does the health of Mexican immigrants deteriorate? New evidence from linked birth records," Journal of Health Economics, Elsevier, vol. 54(C), pages 1-16.
    2. Ramraj, Chantel & Pulver, Ariel & Siddiqi, Arjumand, 2015. "Intergenerational transmission of the healthy immigrant effect (HIE) through birth weight: A systematic review and meta-analysis," Social Science & Medicine, Elsevier, vol. 146(C), pages 29-40.
    3. Sumi Hoshiko & Michelle Pearl & Juan Yang & Kenneth M. Aldous & April Roeseler & Martha E. Dominguez & Daniel Smith & Gerald N. DeLorenze & Martin Kharrazi, 2019. "Differences in Prenatal Tobacco Exposure Patterns among 13 Race/Ethnic Groups in California," IJERPH, MDPI, vol. 16(3), pages 1-13, February.
    4. Osea Giuntella, 2016. "Assimilation and Health: Evidence From Linked Birth Records of Second- and Third-Generation Hispanics," Demography, Springer;Population Association of America (PAA), vol. 53(6), pages 1979-2004, December.
    5. Buttenheim, Alison & Goldman, Noreen & Pebley, Anne R. & Wong, Rebeca & Chung, Chang, 2010. "Do Mexican immigrants "import" social gradients in health to the US?," Social Science & Medicine, Elsevier, vol. 71(7), pages 1268-1276, October.

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