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Influence of a counteradvertising media campaign on initiation of smoking: The Florida "truth" campaign

Author

Listed:
  • Sly, D.F.
  • Hopkins, R.S.
  • Trapido, E.
  • Ray, S.

Abstract

Objectives: The purpose of this study was to assess the short-term effects of television advertisements from the Florida "truth" campaign on rates of smoking initiation. Methods: A follow-up survey of young people aged 12 to 17 years (n = 1820) interviewed during the first 6 months of the advertising campaign was conducted. Logistic regression analyses were used to estimate the independent effects of the campaign on smoking initiation while other factors were controlled for. Results: Youths scoring at intermediate and high levels on a media effect index were less likely to initiate smoking than youths who could not confirm awareness of television advertisements. Adjusted odds ratios between the media index and measures of initiation were similar within categories of age, sex, susceptibility, and whether a parent smoked. Conclusions: Exposure to the "truth" media campaign lowered the risk of youth smoking initiation. However, the analysis did not demonstrate that all such media programs will be effective.

Suggested Citation

  • Sly, D.F. & Hopkins, R.S. & Trapido, E. & Ray, S., 2001. "Influence of a counteradvertising media campaign on initiation of smoking: The Florida "truth" campaign," American Journal of Public Health, American Public Health Association, vol. 91(2), pages 233-238.
    • Handle: RePEc:aph:ajpbhl:2001:91:2:233-238_8
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    Cited by:

    1. Dertwinkel-Kalt Markus, 2016. "Salience and Health Campaigns," Forum for Health Economics & Policy, De Gruyter, vol. 19(1), pages 1-22, June.
    2. Tobler, Amy L. & Komro, Kelli A., 2011. "Contemporary options for longitudinal follow-up: Lessons learned from a cohort of urban adolescents," Evaluation and Program Planning, Elsevier, vol. 34(2), pages 87-96, May.
    3. Brennan Davis & Cornelia Pechmann, 2023. "When Students Patronize Fast-Food Restaurants near School: The Effects of Identification with the Student Community, Social Activity Spaces and Social Liability Interventions," IJERPH, MDPI, vol. 20(5), pages 1-24, March.
    4. Patricia A McDaniel & E Anne Lown & Ruth E Malone, 2017. "“It doesn’t seem to make sense for a company that sells cigarettes to help smokers stop using them”: A case study of Philip Morris’s involvement in smoking cessation," PLOS ONE, Public Library of Science, vol. 12(8), pages 1-22, August.
    5. Reininger, Belinda M. & Mitchell-Bennett, Lisa & Lee, MinJae & Gowen, Rose Z. & Barroso, Cristina S. & Gay, Jennifer L. & Saldana, Mayra Vanessa, 2015. "Tu Salud, ¡Si Cuenta!: Exposure to a community-wide campaign and its associations with physical activity and fruit and vegetable consumption among individuals of Mexican descent," Social Science & Medicine, Elsevier, vol. 143(C), pages 98-106.

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