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Women and smoking in Hollywood movies: A content analysis

Author

Listed:
  • Escamilla, G.
  • Cradock, A.L.
  • Kawachi, I.

Abstract

Objectives. We analyzed the portrayal of smoking in Hollywood films starring 10 popular actresses. Methods. Five movies were randomly sampled for each actress, for a total of 96 hours of film footage that was analyzed in 11165-minute intervals. Results. Leading female actors were as likely to smoke in movies aimed at juvenile audiences (PG/PG-13) as in R-rated movies, whereas male actors were 2.5 times more likely to smoke in R-rated movies. PG/PG-13-rated movies were less likely than R-rated movies to contain negative messages about smoking. Conclusions. Smoking is highly prevalent in Hollywood films featuring popular actress and may influence young audiences for whom movie stars serve as role models.

Suggested Citation

  • Escamilla, G. & Cradock, A.L. & Kawachi, I., 2000. "Women and smoking in Hollywood movies: A content analysis," American Journal of Public Health, American Public Health Association, vol. 90(3), pages 412-414.
    • Handle: RePEc:aph:ajpbhl:2000:90:3:412-414_0
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    Cited by:

    1. Charlesworth, Annemarie MA. & Glantz, Stanton A. Ph.D., 2006. "Tobacco and the Movie Industry," University of California at San Francisco, Center for Tobacco Control Research and Education qt2qz385f8, Center for Tobacco Control Research and Education, UC San Francisco.

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