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Tobacco information in two grade school newsweeklies: A content analysis

Author

Listed:
  • Balbach, E.D.
  • Glantz, S.A.

Abstract

Objectives. This study compared tobacco-related articles from two elementary school publications, Weekly Reader and Scholastic News, published in 1989 through 1994. Methods. Articles for grades 4 through 6 were evaluated, and the publications were compared with each other. Also, issues of Weekly Reader published after acquisition by K-III, which is owned by the finn that formerly owned RJR Tobacco, were compared with the earlier ones. Results. Weekly Reader was less likely than Scholastic News to mention short- term consequences of smoking (32% vs 64%) or to give a clear 'no-use' message (35% vs 79%). Weekly Reader was more likely to give the tobacco industry position (68% vs 32%). Post-K-III issues of Weekly Reader were less likely to provide a clear no-use message than earlier ones (62% vs 24%). Conclusions. Health professionals need to monitor the health information carried in these publications, which reach between 1 and 2 million students per grade level each week. Although neither publication had perfect tobacco coverage, Scholastic News was significantly better than Weekly Reader.

Suggested Citation

  • Balbach, E.D. & Glantz, S.A., 1995. "Tobacco information in two grade school newsweeklies: A content analysis," American Journal of Public Health, American Public Health Association, vol. 85(12), pages 1650-1653.
    • Handle: RePEc:aph:ajpbhl:1995:85:12:1650-1653_4
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