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Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem

Author

Listed:
  • Siska, M.
  • Jason, J.
  • Murdoch, P.
  • Wen Shan Yang
  • Donovan, R.J.

Abstract

The efficacy of two public service announcements from Phase V of the 'America Responds to AIDS' (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.

Suggested Citation

  • Siska, M. & Jason, J. & Murdoch, P. & Wen Shan Yang & Donovan, R.J., 1992. "Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem," American Journal of Public Health, American Public Health Association, vol. 82(7), pages 1029-1032.
    • Handle: RePEc:aph:ajpbhl:1992:82:7:1029-1032_2
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