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Mass media-led antismoking campaign can remove the education gap in quitting behavior

Author

Listed:
  • Macaskill, P.
  • Pierce, J.P.
  • Simpson, J.M.
  • Lyle, D.M.

Abstract

This study investigated whether the effective mass media-led antismoking campaigns in Australia had the traditional differential effect across educational levels. Our population surveys included random samples of 12,851 people before the campaign and 11,609 several years after the campaign had started. No statistically significant differences were found in quitting across education levels in three of the four subgroups. Mass media-led antismoking campaigns may play an important role in getting the antismoking message to the less educated.

Suggested Citation

  • Macaskill, P. & Pierce, J.P. & Simpson, J.M. & Lyle, D.M., 1992. "Mass media-led antismoking campaign can remove the education gap in quitting behavior," American Journal of Public Health, American Public Health Association, vol. 82(1), pages 96-98.
    • Handle: RePEc:aph:ajpbhl:1992:82:1:96-98_9
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    Cited by:

    1. Christopher Man-Kit Leung & Alexander K. C. Leung & Kam-Lun Ellis Hon & Albert Yim-Fai Kong, 2009. "Fighting Tobacco Smoking - a Difficult but Not Impossible Battle," IJERPH, MDPI, vol. 6(1), pages 1-15, January.
    2. Li, Jinhu & Powdthavee, Nattavudh, 2015. "Does more education lead to better health habits? Evidence from the school reforms in Australia," Social Science & Medicine, Elsevier, vol. 127(C), pages 83-91.

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