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Community impact of a localized smoking cessation contest

Author

Listed:
  • Lando, H.A.
  • Loken, B.
  • Howard-Pitney, B.
  • Pechacek, T.

Abstract

The present study assessed the effectiveness of a localized community contest timed to coincide with a statewide smoking cessation contest. Follow-up interviews were conducted with 218 local contest participants and 198 participants from the statewide contest. Overall cessation impact (participation rate x abstinence) was 0.39 percent for the local contest and 0.09 percent for the statewide contest. Localized community contest offered in conjunction with statewide or national campaigns may represent cost-effective methods of reaching large numbers of smokers.

Suggested Citation

  • Lando, H.A. & Loken, B. & Howard-Pitney, B. & Pechacek, T., 1990. "Community impact of a localized smoking cessation contest," American Journal of Public Health, American Public Health Association, vol. 80(5), pages 601-603.
    • Handle: RePEc:aph:ajpbhl:1990:80:5:601-603_2
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