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Mass media and smoking cessation: A critical review

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  • Flay, B.R.

Abstract

Evaluations of 40 mass media programs/campaigns designed to influence cigarette smoking were reviewed. Information/motivation programs/campaigns generally produced changes in awareness, knowledge, and attitudes. Extensive national champaigns also produced meaningful behavioral change. Programs/campaigns designed to promote some specific smoking-related action produced mixed results, depending in large part on the type of promotion involved. Mass media cessation clinics were found to be effective, with media plus social support being more effective than viewing plus printed material, and either combination being more effective than viewing alone. It was concluded that mass media health promotion programs can be more effective than many academics may have thought, but that the knowledge necessary to ensure such success is seriously lacking. Research studies, rather than simple evaluations, are needed to improve our knowledge base and build a science of mass media health promotion.

Suggested Citation

  • Flay, B.R., 1987. "Mass media and smoking cessation: A critical review," American Journal of Public Health, American Public Health Association, vol. 77(2), pages 153-160.
    • Handle: RePEc:aph:ajpbhl:1987:77:2:153-160_0
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    Cited by:

    1. Heikkinen, Hanne & Patja, Kristiina & Jallinoja, Piia, 2010. "Smokers' accounts on the health risks of smoking: Why is smoking not dangerous for me?," Social Science & Medicine, Elsevier, vol. 71(5), pages 877-883, September.
    2. Zoey Verdun, 2020. "Impact of a Health Shock on Lifestyle Behaviours," Economics Working Papers ECO 2020/02, European University Institute.
    3. Göhlmann, Silja & Schmidt, Christoph M., 2008. "Smoking in Germany: Stylized Facts, Behavioral Models, and Health Policy," Ruhr Economic Papers 64, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    4. repec:zbw:rwirep:0064 is not listed on IDEAS
    5. Silja Göhlmann & Christoph M. Schmidt, 2008. "Smoking in Germany: Stylized Facts, Behavioral Models, and Health Policy," Ruhr Economic Papers 0064, Rheinisch-Westfälisches Institut für Wirtschaftsforschung, Ruhr-Universität Bochum, Universität Dortmund, Universität Duisburg-Essen.

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