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Characteristics of participants in community health promotion programs: Four-year results

Author

Listed:
  • Lefebvre, R.C.
  • Harden, E.A.
  • Rakowski, W.
  • Lasater, T.M.
  • Carleton, R.A.

Abstract

Four years of participant tracking data (N = 24,995) for community-based programs targeting cardiovascular disease risk factors are presented. Over two-thirds of contacts were female; age segment representation in these programs was comparable to the city's demography. However, the data show that programs of varying formats which target specific risk factors attract different types of participants. Implications for marketing strategy are discussed.

Suggested Citation

  • Lefebvre, R.C. & Harden, E.A. & Rakowski, W. & Lasater, T.M. & Carleton, R.A., 1987. "Characteristics of participants in community health promotion programs: Four-year results," American Journal of Public Health, American Public Health Association, vol. 77(10), pages 1342-1344.
    • Handle: RePEc:aph:ajpbhl:1987:77:10:1342-1344_6
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    Cited by:

    1. Sarah A. McGraw & Deborah E. Sellers & Carolyn C. Johnson & Elaine J. Stone & Kathryn J. Bachman & Judith Bebchuk & Russell V. Luepker & Elizabeth W. Edmundson, 1996. "Using Process Data To Explain Outcomes," Evaluation Review, , vol. 20(3), pages 291-312, June.
    2. Sarah A. McGraw & Sonja M. McKinlay & Lynne McClements & Thomas M. Lasater & Annlouise Assaf & Richard A. Carleton, 1989. "Methods in Program Evaluation," Evaluation Review, , vol. 13(5), pages 459-483, October.

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