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New product marketing blurs the line between nicotine replacement therapy and smokeless tobacco products

Author

Listed:
  • Kostygina, G.
  • England, L.
  • Ling, P.

Abstract

Tobacco companies have begun to acquire pharmaceutical subsidiaries and recently started to market nicotine replacement therapies, such as Zonnic nicotine gum, in convenience stores. Conversely, tobacco companies are producing tobacco products such as tobacco chewing gum and lozenges that resemble pharmaceutical nicotine replacement products, including a nicotine pouch product that resembles snus pouches. This convergence of nicotine and tobacco product marketing has implications for regulation and tobacco cessation.

Suggested Citation

  • Kostygina, G. & England, L. & Ling, P., 2016. "New product marketing blurs the line between nicotine replacement therapy and smokeless tobacco products," American Journal of Public Health, American Public Health Association, vol. 106(7), pages 1219-1222.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2016.303057_8
    DOI: 10.2105/AJPH.2016.303057
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