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Using vignettes to tap into moral reasoning in public health policy: Practical advice and design principles from a study on food advertising to children

Author

Listed:
  • Mah, C.L.
  • Taylor, E.
  • Hoang, S.
  • Cook, B.

Abstract

In this article, we describe a process for designing and applying vignettes in public health policy research and practice. We developed this methodology for a study on moral reasoning underpinning policy debate on food advertising to children.

Suggested Citation

  • Mah, C.L. & Taylor, E. & Hoang, S. & Cook, B., 2014. "Using vignettes to tap into moral reasoning in public health policy: Practical advice and design principles from a study on food advertising to children," American Journal of Public Health, American Public Health Association, vol. 104(10), pages 1826-1832.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2014.302005_7
    DOI: 10.2105/AJPH.2014.302005
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    Cited by:

    1. Blackburn, Maxine & Stathi, Afroditi, 2019. "Moral discourse in general practitioners’ accounts of obesity communication," Social Science & Medicine, Elsevier, vol. 230(C), pages 166-173.
    2. Kate Robinson & Bernard McKenna & David Rooney, 2022. "The Relationship of Risk to Rules, Values, Virtues, and Moral Complexity: What We can Learn from the Moral Struggles of Military Leaders," Journal of Business Ethics, Springer, vol. 179(3), pages 749-766, September.

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