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Influence of point-of-sale tobacco displays and graphic health warning signs on adults: Evidence from a virtual store experimental study

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  • Kim, A.E.
  • Nonnemaker, J.M.
  • Loomis, B.R.
  • Shafer, P.R.
  • Shaikh, A.
  • Hill, E.
  • Holloway, J.W.
  • Farrelly, M.C.

Abstract

Objectives. We tested the impact of banning tobacco displays and posting graphic health warning signs at the point of sale (POS). Methods. We designed 3 variations of the tobacco product display (open, enclosed [not visible], enclosed with pro-tobacco ads) and 2 variations of the warning sign (present vs absent) with virtual store software. In December 2011 and January 2012, we randomized a national convenience sample of 1216 adult smokers and recent quitters to 1 of 6 store conditions and gave them a shopping task. We tested for the main effects of the enclosed display, the sign, and their interaction on urge to smoke and tobacco purchase attempts. Results. The enclosed display significantly lowered current smokers' (B = -7.05; 95% confidence interval [CI] = -13.20, -0.91; P

Suggested Citation

  • Kim, A.E. & Nonnemaker, J.M. & Loomis, B.R. & Shafer, P.R. & Shaikh, A. & Hill, E. & Holloway, J.W. & Farrelly, M.C., 2014. "Influence of point-of-sale tobacco displays and graphic health warning signs on adults: Evidence from a virtual store experimental study," American Journal of Public Health, American Public Health Association, vol. 104(5), pages 888-895.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2013.301723_9
    DOI: 10.2105/AJPH.2013.301723
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    Cited by:

    1. Douglas Eadie & Martine Stead & Anne Marie MacKintosh & Susan Murray & Catherine Best & Jamie Pearce & Catherine Tisch & Winfried van der Sluijs & Amanda Amos & Andy MacGregor & Sally Haw, 2016. "Are Retail Outlets Complying with National Legislation to Protect Children from Exposure to Tobacco Displays at Point of Sale? Results from the First Compliance Study in the UK," PLOS ONE, Public Library of Science, vol. 11(3), pages 1-11, March.
    2. Marissa G. Hall & Isabella C. A. Higgins & Anna H. Grummon & Allison J. Lazard & Carmen E. Prestemon & Jennifer Mendel Sheldon & Lindsey Smith Taillie, 2021. "Using a Naturalistic Store Laboratory for Clinical Trials of Point-of-Sale Nutrition Policies and Interventions: A Feasibility and Validation Study," IJERPH, MDPI, vol. 18(16), pages 1-12, August.

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