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Regulating alcohol advertising: Content analysis of the adequacy of federal and self-regulation of magazine advertisements, 2008-2010

Author

Listed:
  • Smith, K.C.
  • Cukier, S.
  • Jernigan, D.H.

Abstract

Objectives: We analyzed beer, spirits, and alcopop magazine advertisements to determine adherence to federal and voluntary advertising standards. We assessed the efficacy of these standards in curtailing potentially damaging content and protecting public health.

Suggested Citation

  • Smith, K.C. & Cukier, S. & Jernigan, D.H., 2014. "Regulating alcohol advertising: Content analysis of the adequacy of federal and self-regulation of magazine advertisements, 2008-2010," American Journal of Public Health, American Public Health Association, vol. 104(10), pages 1901-1911.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2013.301483_7
    DOI: 10.2105/AJPH.2013.301483
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    Cited by:

    1. Sally Dunlop & Becky Freeman & Sandra C. Jones, 2016. "Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media," Media and Communication, Cogitatio Press, vol. 4(3), pages 35-49.
    2. Jihye Park & H. Rao Unnava, 2024. "A double-edged sword: the effect of brand self-regulatory messages on brand attitude in the U.S," Journal of Brand Management, Palgrave Macmillan, vol. 31(5), pages 482-501, September.

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