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Marketing little cigars and cigarillos: Advertising, price, and associations with neighborhood demographics

Author

Listed:
  • Cantrell, J.
  • Kreslake, J.M.
  • Ganz, O.
  • Pearson, J.L.
  • Vallone, D.
  • Anesetti-Rothermel, A.
  • Xiao, H.
  • Kirchner, T.R.

Abstract

Objectives. We have documented little cigar and cigarillo (LCC) availability, advertising, and price in the point-of-sale environment and examined associations with neighborhood demographics. Methods. We used a multimodal real-time surveillance system to survey LCCs in 750 licensed tobacco retail outlets that sold tobacco products in Washington, DC. Using multivariate models, we examined the odds of LCC availability, the number of storefront exterior advertisements, and the price per cigarillo for Black & Mild packs in relation to neighborhood demographics. Results. The odds of LCC availability and price per cigarillo decreased significantly in nearly a dose-response manner with each quartile increase in proportion of African Americans. Prices were also lower in some young adult neighborhoods. Having a higher proportion of African American and young adult residents was associated with more exterior LCC advertising. Conclusions. Higher availability of LCCs in African American communities and lower prices and greater outdoor advertising in minority and young adult neighborhoods may establish environmental triggers to smoke among groups susceptible to initiation, addiction, and long-term negative health consequences.

Suggested Citation

  • Cantrell, J. & Kreslake, J.M. & Ganz, O. & Pearson, J.L. & Vallone, D. & Anesetti-Rothermel, A. & Xiao, H. & Kirchner, T.R., 2013. "Marketing little cigars and cigarillos: Advertising, price, and associations with neighborhood demographics," American Journal of Public Health, American Public Health Association, vol. 103(10), pages 1902-1909.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2013.301362_7
    DOI: 10.2105/AJPH.2013.301362
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    Cited by:

    1. Aniruddh Ajith & Aaron Broun & Danielle A. Duarte & Bambi Jewett & Lilianna Phan & Erin L. Mead-Morse & Mignonne C. Guy & Kelvin Choi & Julia Chen-Sankey, 2021. "Cigar-Smoking-Cessation Interest and Experience among Black Young Adults: A Semi-Structured In-Depth Interview Investigation," IJERPH, MDPI, vol. 18(14), pages 1-13, July.
    2. Aaron Broun & Lilianna Phan & Danielle A. Duarte & Aniruddh Ajith & Bambi Jewett & Erin L. Mead-Morse & Kelvin Choi & Julia Chen-Sankey, 2022. "Physical and Sociocultural Community-Level Influences on Cigar Smoking among Black Young Adults: An In-Depth Interview Investigation," IJERPH, MDPI, vol. 19(8), pages 1-15, April.
    3. Sabrina L. Smiley & Stephanie Kim & Alia Mourali & Jon-Patrick Allem & Jennifer B. Unger & Tess Boley Cruz, 2020. "Characterizing #Backwoods on Instagram: “The Number One Selling All Natural Cigar”," IJERPH, MDPI, vol. 17(12), pages 1-8, June.
    4. Dawnyéa D. Jackson & Emily C. Sanders & Molly Barry & Dana E. Wagner & Megan Wall Vigorita & Mario A. Navarro, 2022. "Unpacking Cigar Product Familiarity and Terminology among Black and Hispanic Youth: It’s All about Blunts," IJERPH, MDPI, vol. 19(3), pages 1-11, February.
    5. Joseph G. L. Lee & Adam O. Goldstein & William K. Pan & Kurt M. Ribisl, 2015. "Relationship Between Tobacco Retailers’ Point-of-Sale Marketing and the Density of Same-Sex Couples, 97 U.S. Counties, 2012," IJERPH, MDPI, vol. 12(8), pages 1-21, July.

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