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A layered approach to raising public awareness of Macular Degeneration in Australia

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  • Heraghty, J.
  • Cummins, R.

Abstract

Between 2007 and 2011, the Australian Macular Degeneration Foundation conducted a multifaceted campaign to increase public awareness of macular degeneration. Regular national polls conducted by an independent social research company have shown that awareness of macular degeneration increased from 47% to 80% in Australians aged 16 years or older and from 58% to 92% in those aged 50 years or older. The percentage of people aged 50 years or older who reported having had their macula checked in the 2 years prior to the survey increased from 33% to 70% from 2007 to 2011. Other measures, including analysis of Medicare data, have confirmed the success of the campaign.

Suggested Citation

  • Heraghty, J. & Cummins, R., 2012. "A layered approach to raising public awareness of Macular Degeneration in Australia," American Journal of Public Health, American Public Health Association, vol. 102(9), pages 1655-1659.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2012.300657_9
    DOI: 10.2105/AJPH.2012.300657
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