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An experimental investigation of possible memory biases affecting support for racial health care policy

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  • Mazzocco, P.J.
  • Brunner, R.P.

Abstract

Objectives. We aimed to test the theory that estimates of racial disparities may be based on small recalled samples of specific individuals (Black vs White), a strategy likely to lead to underestimates of true racial disparities and a corresponding opposition to race-focused health care policies. Methods. We asked a sample of White adults to list the first 5 Black and White individuals who came to mind, and then measured support for various racefocused health care policies. Results. Analyses indicated that the Black individuals recalled by participants tended to be more famous and wealthy than their White counterparts. Furthermore, the tendency to list wealthier Black individuals predicted opposition to progressive racial health care programs. A follow-up study demonstrated that support for certain race-focused health care policies could be increased by informing Whites of potential memory biases. Conclusions. The survival and success of minority health care policies depend partially on public acceptance. Education regarding continuing racial disparities may help to increase support for race-focused health care policies.

Suggested Citation

  • Mazzocco, P.J. & Brunner, R.P., 2012. "An experimental investigation of possible memory biases affecting support for racial health care policy," American Journal of Public Health, American Public Health Association, vol. 102(5), pages 1002-1005.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2011.300556_6
    DOI: 10.2105/AJPH.2011.300556
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