IDEAS home Printed from https://ideas.repec.org/a/aph/ajpbhl/10.2105-ajph.2010.300040_6.html
   My bibliography  Save this article

Exposure to the above the influence antidrug advertisements and adolescent marijuana use in the United States, 2006-2008

Author

Listed:
  • Carpenter, C.S.
  • Pechmann, C.

Abstract

Objectives. We examined the relationship between exposure to the Above the Influence antidrug campaign in 210 US media markets and adolescent marijuana and alcohol use from 2006 to 2008. Methods. We analyzed monthly advertising exposure (targeted rating points) data from the Office of National Drug Control Policy and drug use data from the Monitoring the Future study.We estimatedmultivariate logistic regressionmodels of marijuana use for students in grades 8, 10, and 12, with controls for individual, family, and media market characteristics and year and regional fixed effects. Results. For eighth-grade adolescent girls, greater exposure to antidrug advertisements was associated with lower rates of past-month marijuana use (adjusted odds ratio [AOR]=0.67; 95% confidence interval [CI]=0.52, 0.87) and lower rates of lifetime marijuana use (AOR=0.76; 95% CI=0.62, 0.93), but not alcohol use (AOR=1.00; 95% CI=0.84, 1.19). Associations were not significant for adolescent boys or for students in grades 10 and 12. Conclusions. Antidrug advertising may be an effective way to dissuade eighthgrade adolescent girls from initiating marijuana use.

Suggested Citation

  • Carpenter, C.S. & Pechmann, C., 2011. "Exposure to the above the influence antidrug advertisements and adolescent marijuana use in the United States, 2006-2008," American Journal of Public Health, American Public Health Association, vol. 101(5), pages 948-954.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2010.300040_6
    DOI: 10.2105/AJPH.2010.300040
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.2105/AJPH.2010.300040
    Download Restriction: no
    File URL: https://libkey.io/10.2105/AJPH.2010.300040?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Brennan Davis & Cornelia Pechmann, 2023. "When Students Patronize Fast-Food Restaurants near School: The Effects of Identification with the Student Community, Social Activity Spaces and Social Liability Interventions," IJERPH, MDPI, vol. 20(5), pages 1-24, March.
    2. Wided Batat & John F. Tanner, 2021. "Unveiling (In)Vulnerability in an Adolescent’s Consumption Subculture: A Framework to Understand Adolescents’ Experienced (In)Vulnerability and Ethical Implications," Journal of Business Ethics, Springer, vol. 169(4), pages 713-730, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aph:ajpbhl:10.2105/ajph.2010.300040_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Christopher F Baum (email available below). General contact details of provider: https://www.apha.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.