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Customizing survey instruments and data collection to reach Hispanic/Latino adults in border communities in Texas

Author

Listed:
  • O'Hegarty, M.
  • Pederson, L.L.
  • Thorne, S.L.
  • Caraballo, R.S.
  • Evans, B.
  • Athey, L.
  • McMichael, J.

Abstract

Objectives. We sought to modify an instrument and to use it to collect information on smoking knowledge, attitudes, beliefs, and behaviors among Hispanics/Latinos, and to adapt survey methods to obtain high participation levels. Methods. Promotoras (outreach workers) conducted face-to-face interviews with 1485 Hispanic adults (July 2007-April 2008). The project team used GeoFrame field enumeration methods to develop a sampling frame from households in randomly selected colonias (residential areas along the Texas-Mexico border that may lack some basic necessities (e.g. portable water), in El Paso, Texas. Results. The revised questionnaire included 36 unchanged items from the State Adult Tobacco Survey, 7 modified items, and 17 new items focusing on possible culturally specific quitting methods, secondhand smoke issues, and attitudes and knowledge about tobacco use that might be unique for Hispanic/ Latino groups. The eligibility rate was 90.2%, and the conservative combined completed screener and interview response rate was 80.0%. Conclusions. Strategic, targeted, carefully designed methods and surveys can achieve high reach and response rates in hard-to-reach populations. Similar procedures could be used to obtain cooperation of groups who may not be accessible with traditional methods.

Suggested Citation

  • O'Hegarty, M. & Pederson, L.L. & Thorne, S.L. & Caraballo, R.S. & Evans, B. & Athey, L. & McMichael, J., 2010. "Customizing survey instruments and data collection to reach Hispanic/Latino adults in border communities in Texas," American Journal of Public Health, American Public Health Association, vol. 100(S1), pages 159-164.
  • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2009.167338_5
    DOI: 10.2105/AJPH.2009.167338
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