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The polarizing effect of news media messages about the social determinants of health

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  • Gollust, S.E.
  • Lantz, P.M.
  • Ubel, P.A.

Abstract

Framing health problems in terms of the social determinants of health aims to shift policy attention to nonmedical strategies to improve population health, yet little is known about how the public responds to these messages. We conducted an experiment to test the effect of a news article describing the social determinants of type 2 diabetes on the public's support for diabetes prevention strategies. We found that exposure to the social determinants message led to a divergence between Republicans' and Democrats' opinions, relative to their opinions after viewing an article with no message about the causes of diabetes. These results signify that increasing public awareness of the social determinants of health may not uniformly increase public support for policy action.

Suggested Citation

  • Gollust, S.E. & Lantz, P.M. & Ubel, P.A., 2009. "The polarizing effect of news media messages about the social determinants of health," American Journal of Public Health, American Public Health Association, vol. 99(12), pages 2160-2167.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2009.161414_9
    DOI: 10.2105/AJPH.2009.161414
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    Cited by:

    1. Christopher E. Clarke & Jeff Niederdeppe & Helen C. Lundell, 2012. "Narratives and Images Used by Public Communication Campaigns Addressing Social Determinants of Health and Health Disparities," IJERPH, MDPI, vol. 9(12), pages 1-24, November.
    2. Aisha Lofters & Morgan Slater & Maritt Kirst & Ketan Shankardass & Carlos Quiñonez, 2014. "How Do People Attribute Income-Related Inequalities in Health? A Cross-Sectional Study in Ontario, Canada," PLOS ONE, Public Library of Science, vol. 9(1), pages 1-8, January.
    3. Haoran Chu & Janet Yang, 2020. "Their Economy and Our Health: Communicating Climate Change to the Divided American Public," IJERPH, MDPI, vol. 17(21), pages 1-17, October.
    4. Olaf von dem Knesebeck & Nico Vonneilich & Tae Jun Kim, 2018. "Public awareness of poverty as a determinant of health: survey results from 23 countries," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 63(2), pages 165-172, March.
    5. Chris Degeling & Julie Hall & Lily M. van Eeden & Summer M. Finlay & Suk Maya Gurung & Victoria J. Brookes, 2021. "Representations of Free-Living and Unrestrained Dogs as an Emerging Public Health Issue in Australian Newspapers," IJERPH, MDPI, vol. 18(11), pages 1-15, May.
    6. Liu, Jiawei & Niederdeppe, Jeff, 2024. "Effects of communicating health disparities using social comparison framing: A comprehensive review," Social Science & Medicine, Elsevier, vol. 348(C).
    7. Thu T. Nguyen & Weijun Yu & Junaid S. Merchant & Shaniece Criss & Chris J. Kennedy & Heran Mane & Krishik N. Gowda & Melanie Kim & Ritu Belani & Caitlin F. Blanco & Manvitha Kalachagari & Xiaohe Yue &, 2023. "Examining Exposure to Messaging, Content, and Hate Speech from Partisan News Social Media Posts on Racial and Ethnic Health Disparities," IJERPH, MDPI, vol. 20(4), pages 1-13, February.
    8. Wändi Bruine de Bruin & Htay-Wah Saw & Dana P. Goldman, 2020. "Political polarization in US residents’ COVID-19 risk perceptions, policy preferences, and protective behaviors," Journal of Risk and Uncertainty, Springer, vol. 61(2), pages 177-194, October.
    9. Embrett, Mark G. & Randall, G.E., 2014. "Social determinants of health and health equity policy research: Exploring the use, misuse, and nonuse of policy analysis theory," Social Science & Medicine, Elsevier, vol. 108(C), pages 147-155.
    10. Chien Thang Pham & Trang Ta Thi Nguyet, 2022. "Using Media to Influence Consumer Attitudes to Domestic Goods in Vietnam by Framing Public Interest: A Media Framing Effect Analysis," SAGE Open, , vol. 12(4), pages 21582440221, November.
    11. Nick Bellissimo & Gillie Gabay & Attila Gere & Michaela Kucab & Howard Moskowitz, 2020. "Containing COVID-19 by Matching Messages on Social Distancing to Emergent Mindsets—The Case of North America," IJERPH, MDPI, vol. 17(21), pages 1-10, November.
    12. Rowbotham, Samantha & McKinnon, Merryn & Marks, Leah & Hawe, Penelope, 2019. "Research on media framing of public policies to prevent chronic disease: A narrative synthesis," Social Science & Medicine, Elsevier, vol. 237(C), pages 1-1.
    13. Degeling, Chris & Kerridge, Ian, 2013. "Hendra in the news: Public policy meets public morality in times of zoonotic uncertainty," Social Science & Medicine, Elsevier, vol. 82(C), pages 156-163.
    14. Spencer Moore, 2010. "From awareness to action on the social determinants of health," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 55(6), pages 521-522, December.

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