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Text4health: A qualitative evaluation of parental readiness for text message immunization reminders

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  • Kharbanda, E.O.
  • Stockwell, M.S.
  • Fox, H.W.
  • Rickert, V.I.

Abstract

We conducted focus groups and individual interviews in a diverse population of parents to qualitatively explore preferences and readiness for text message immunization reminders. We used content analysis to review and independently code transcripts. Text message reminders were well-accepted by parents; many thought they would be more effective than standard phone or mail reminders. Parents preferred text message reminders to be brief and personalized. Most parentswere able to retrieve sample text messages but many had difficulty with interactive texting.

Suggested Citation

  • Kharbanda, E.O. & Stockwell, M.S. & Fox, H.W. & Rickert, V.I., 2009. "Text4health: A qualitative evaluation of parental readiness for text message immunization reminders," American Journal of Public Health, American Public Health Association, vol. 99(12), pages 2176-2178.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2009.161364_9
    DOI: 10.2105/AJPH.2009.161364
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    Cited by:

    1. Mathematica Policy Research & Public Health Institute, "undated". "Using Health Text Messages to Improve Consumer Health Knowledge, Behaviors, and Outcomes: An Environmental Scan," Mathematica Policy Research Reports 4dbdfc0c86c641b3a89230ebf, Mathematica Policy Research.

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