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A decade of controversy: Balancing policy with evidence in the regulation of prescription Drug advertising

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  • Frosch, D.L.
  • Grande, D.
  • Tarn, D.M.
  • Kravitz, R.L.

Abstract

Direct-to-consumer advertising (DTCA) of prescription drugs has remained controversial since regulations were liberalized by the Food and Drug Administration in 1997. We reviewed empirical evidence addressing the claims made in the policy debate for and against DTCA. This advertising has some benefits, but significant risks are evident as well, magnified by the prominence of DTCA in populationlevel health communications. To minimize potential harm and maximize the benefits of DTCA for population health, the quality and quantity of information should be improved to enable consumers to better self-identify whether treatment is indicated, more realistically appraise the benefits, and better attend to the risks associated with prescription drugs. We propose guidelines for improving the utility of prescription drug advertis ing.

Suggested Citation

  • Frosch, D.L. & Grande, D. & Tarn, D.M. & Kravitz, R.L., 2010. "A decade of controversy: Balancing policy with evidence in the regulation of prescription Drug advertising," American Journal of Public Health, American Public Health Association, vol. 100(1), pages 24-32.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2008.153767_6
    DOI: 10.2105/AJPH.2008.153767
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    Cited by:

    1. Gleeson, Deborah & Lopert, Ruth & Reid, Papaarangi, 2013. "How the Trans Pacific Partnership Agreement could undermine PHARMAC and threaten access to affordable medicines and health equity in New Zealand," Health Policy, Elsevier, vol. 112(3), pages 227-233.
    2. Helen W. Sullivan & Amie C. O’Donoghue & Molly Lynch & Mihaela Johnson & Christine Davis & Douglas J. Rupert, 2019. "The Effect of Including Quantitative Information on Multiple Endpoints in Direct-to-Consumer Prescription Drug Television Advertisements," Medical Decision Making, , vol. 39(8), pages 975-985, November.
    3. Samantha Y Rowe & David H Peters & Kathleen A Holloway & John Chalker & Dennis Ross-Degnan & Alexander K Rowe, 2019. "A systematic review of the effectiveness of strategies to improve health care provider performance in low- and middle-income countries: Methods and descriptive results," PLOS ONE, Public Library of Science, vol. 14(5), pages 1-29, May.
    4. Ho-Young (Anthony) Ahn & Jin Seong Park & Eric Haley, 2014. "Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(1), pages 175-194, March.
    5. Frosch, Dominick L. & May, Suepattra G. & Tietbohl, Caroline & Pagán, José A., 2011. "Living in the “land of no”? Consumer perceptions of healthy lifestyle portrayals in direct-to-consumer advertisements of prescription drugs," Social Science & Medicine, Elsevier, vol. 73(7), pages 995-1002.

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