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Tobacco industry consumer research on smokeless tobacco users and product development

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  • Mejia, A.B.
  • Ling, P.M.

Abstract

Since 2006, RJ Reynolds (RJR) and Philip Morris have both introduced new smokeless "snus" tobacco products. We analyzed previously secret tobacco industry documents describing the history of RJR and Philip Morris's consumer research, smokeless product development, and marketing strategies. We found that RJR had invested in smokeless research, development, and marketing since 1968. RJR first targeted low-income males through sampling and sponsorship at fishing, rodeo, and baseball events, and through advertising portraying the user as "hard working." In the early 1990s, Philip Morris and RJR hoped to attract more urban, female smokeless users. The current "snus" campaigns appear to appeal to these targeted consumers and smokers in smoke-free environments. These efforts may expand the tobacco market and undermine smoking cessation.

Suggested Citation

  • Mejia, A.B. & Ling, P.M., 2010. "Tobacco industry consumer research on smokeless tobacco users and product development," American Journal of Public Health, American Public Health Association, vol. 100(1), pages 78-87.
  • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2008.152603_8
    DOI: 10.2105/AJPH.2008.152603
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    Cited by:

    1. Lars Ramström & Ron Borland & Tom Wikmans, 2016. "Patterns of Smoking and Snus Use in Sweden: Implications for Public Health," IJERPH, MDPI, vol. 13(11), pages 1-14, November.
    2. Nhung Nguyen & Louisa M. Holmes & Minji Kim & Pamela M. Ling, 2020. "Using Peer Crowd Affiliation to Address Dual Use of Cigarettes and E-Cigarettes among San Francisco Bay Area Young Adults: A Cross Sectional Study," IJERPH, MDPI, vol. 17(20), pages 1-13, October.
    3. Daniel N. Willis & Mary A. Popovech & Francesca Gany & Carol Hoffman & Jason L. Blum & Judith T. Zelikoff, 2014. "Toxicity of Gutkha, a Smokeless Tobacco Product Gone Global: Is There More to the Toxicity than Nicotine?," IJERPH, MDPI, vol. 11(1), pages 1-15, January.
    4. Chenlin Yu & Ziteng Zhang & Yangang Liu & Ying Zong & Yongchun Chen & Xiuming Du & Jikuai Chen & Shijie Feng & Jinlian Hu & Shufang Cui & Guocai Lu, 2016. "Toxicity of Smokeless Tobacco Extract after 184-Day Repeated Oral Administration in Rats," IJERPH, MDPI, vol. 13(3), pages 1-16, March.

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