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"A whole 'nother smoke" or a cigarette in disguise: How RJ Reynolds reframed the image of little cigars

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  • Delnevo, C.D.
  • Hrywna, M.

Abstract

Present-day consumption of little cigars rivals that of the early 1970s when sales of little cigars boomed. This boom was largely attributed to RJ Reynolds, and documents reveal how and why they became a powerful force in little cigar sales. RJ Reynolds designed a little cigar, Winchesters, for cigarette smokers and produced one as close to a cigarette as legally possible. Initially, RJ Reynolds intended to capitalize on the cigarette advertising broadcast ban, but the price and tax structure was more critical to Winchester's success. Today, the tobacco industry is fighting again to sustain its unique application of federal definitions for little cigars. Regulatory efforts are needed to close taxation loopholes for the little cigar.

Suggested Citation

  • Delnevo, C.D. & Hrywna, M., 2007. ""A whole 'nother smoke" or a cigarette in disguise: How RJ Reynolds reframed the image of little cigars," American Journal of Public Health, American Public Health Association, vol. 97(8), pages 1368-1375.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2006.101063_7
    DOI: 10.2105/AJPH.2006.101063
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    Cited by:

    1. Ollie Ganz & Olivia A. Wackowski & Stefanie Gratale & Julia Chen-Sankey & Zeinab Safi & Cristine D. Delnevo, 2022. "The Landscape of Cigar Marketing in Print Magazines from 2018–2021: Content, Expenditures, Volume, Placement and Reach," IJERPH, MDPI, vol. 19(23), pages 1-14, December.
    2. Emily E. Hackworth & Charity A. Ntansah & Katherine C. Henderson & Di Pei & Reed M. Reynolds & Hue Trong Duong & Bo Yang & David L. Ashley & James F. Thrasher & Lucy Popova, 2023. "“I Crave a Blunt, I Don’t Crave a Cigarillo”: A Focus Group Study on Perceptions of Nicotine and Addiction among US Adults Who Currently Smoke Little Cigars or Cigarillos," IJERPH, MDPI, vol. 20(6), pages 1-12, March.

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