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Smoking and the new health education in Britain 1950s-1970s

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  • Berridge, V.
  • Loughlin, K.

Abstract

Advertising has a dual function for British public health. Control or prohibition of mass advertising detrimental to health is a central objective for public health in Britain. Use of mass advertising has also been a more general public health strategy, such as during the initial government responses to HIV/AIDS in the 1980s. We trace the initial significance of mass advertising in public health in Britain in the postwar decades up to the 1970s, identifying smoking as the key issue that helped to define this new approach. This approach drew from road safety and drink driving models, US advertising theory, relocation of health education within the central government, the arrival of mass consumption, and the rise of the "new public health" agenda.

Suggested Citation

  • Berridge, V. & Loughlin, K., 2005. "Smoking and the new health education in Britain 1950s-1970s," American Journal of Public Health, American Public Health Association, vol. 95(6), pages 956-964.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2004.037887_8
    DOI: 10.2105/AJPH.2004.037887
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    Cited by:

    1. Lorraine Greaves, 2015. "The Meanings of Smoking to Women and Their Implications for Cessation," IJERPH, MDPI, vol. 12(2), pages 1-17, January.
    2. Alex Mold & Hannah Elizabeth, 2019. "Superman vs. Nick O’Teen: anti-smoking campaigns and children in 1980s Britain," Palgrave Communications, Palgrave Macmillan, vol. 5(1), pages 1-12, December.

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