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Vulnerability of Multinational Retailing Delivery Service: A Case Study of TAOBAO

Author

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  • YU-KAI HUANG

    (Department of Culture and Creative Enterprise Management, Nanhua University, Taiwan)

Abstract

With fast growth of broadband internet connection, online shopping has become a popular channel for young people. It is necessary for e-retail to provide a reliable, efficient and powerful delivery system in order to send goods to customer fast and safely. For the past few years, TAOBAO is more and more important e-commerce for China and Taiwan. Risk management is regarded as the important issue in supply chain management, and the vulnerability is the new concept of risk analysis. From the point of view of risk management, the multinational delivery plays an important role more in the field of e-commerce, and logistics process is complicated and has a lot of risks. However, there are fewer studies focused on the vulnerability issue of the logistics process, especially for the case of TAOBAO. If managers understand the most vulnerable parts in all businesses, they could take actions and know how to allocate resources to avoid risks from happening. The objective of this study is to develop an evaluation model and discuss the risk of logistic delivery system via the Fuzzy Cognitive Map (FCM) and Sensitivity Model (SM). This study focuses on a theoretical model intended to capture the dynamic operation process of the multinational retailing delivery service system of TAOBAO. We establish an evaluation model to analyze and describe the vulnerability using the Fuzzy Cognitive Maps and different scenarios are implemented, observed, and appraised. Finally, we will provide some discussion and build management strategy to help managers reduce the risks proactively as well.

Suggested Citation

  • Yu-Kai Huang, 2017. "Vulnerability of Multinational Retailing Delivery Service: A Case Study of TAOBAO," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(2), pages 72-78.
    • Handle: RePEc:apa:ijbaas:2017:p:72-78
    DOI: 10.20469/ijbas.3.10004-2
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    References listed on IDEAS

    as
    1. Stephan M. Wagner & Christoph Bode, 2009. "Dominant Risks and Risk Management Practices in Supply Chains," International Series in Operations Research & Management Science, in: George A. Zsidisin & Bob Ritchie (ed.), Supply Chain Risk, chapter 17, pages 271-290, Springer.
    2. Susan L. Cutter & Bryan J. Boruff & W. Lynn Shirley, 2003. "Social Vulnerability to Environmental Hazards," Social Science Quarterly, Southwestern Social Science Association, vol. 84(2), pages 242-261, June.
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