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The Analysis Factors of Experential Marketing, Product Quality, and Customer Satisfaction of Motor Bike as a Main Transportation Mode in Bandung-Indonesia

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  • INTAN W. SAKTI

    (Widyatama University, Indonesia)

Abstract

The aim of this research is to analyze factors of experiential marketing, product quality and customer satisfaction on the utilization of motorcycles as a mode of priority transportation in Bandung City. There is a rapid increase in the usage of motor bike rather than cars wich has been happened from 2012 until 2014. Researcher identified this as a phenomenon. This research is using path analysis method where datas from 150 respondents of motorcycle user are being collected. For the sampling technique, researcher uses Random Probability Sampling. As a result, we can see wich one among those factors have an influence towards motorcycles as a mode of priority transportation.

Suggested Citation

  • Intan W. Sakti, 2016. "The Analysis Factors of Experential Marketing, Product Quality, and Customer Satisfaction of Motor Bike as a Main Transportation Mode in Bandung-Indonesia," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 2(1), pages 6-8.
    • Handle: RePEc:apa:ijbaas:2016:p:6-8
    DOI: 10.20469/ijbas.2.10002-1
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    References listed on IDEAS

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    1. Ian R. Harper & Joachim G. Keller & Christian M. Pfeil, 2005. "Does Risk Management Make Financial Markets Riskier?," Springer Books, in: Michael Frenkel & Markus Rudolf & Ulrich Hommel (ed.), Risk Management, edition 0, pages 765-783, Springer.
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