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Dubai Wins: A Content Analysis of Global Media Coverage of the 2020 World Exposition Bidding Process Using Nation Branding Theory

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  • JOHN MARK KING

    (University of Tennessee, Knoxville, US American University of Sharjah; Sharjah, UAE)

Abstract

The international selection process for the 2020 World Exposition, which included votes of delegates from 168 nations, resulted in the emergence of five bid finalist cities including Sao Paulo, Brazil; Dubai, United Arab Emirates; Ayutthaya, Thailand; Yekaterinburg, Russia, and Izmir, Turkey. Dubai was the ultimate winner in the Expo 2020 competition. This research, drawing on nation branding theory, sought to examine how each of these competing cities fared in global media coverage of their efforts to secure the bid in the months leading up to the final selection. A quantitative content analysis of 1,550 mentions of Expo 2020 and any of the five bid finalist cities published from 30 sources in 22 nations was conducted. Overall tone of the mentions of the five cities was strongly positive, with more than two-thirds mentioning positive attributes of the cities. Less than one-third was neutral, and less than 2% were negative. The bid process itself (72.9%), infrastructure (6.6%), and politics (4.1%) were the most common topics overall. Dubai was mentioned most frequently (48.8%) and most positively (80.2%). Dubai won the bid and the media coverage competition.

Suggested Citation

  • John Mark King, 2016. "Dubai Wins: A Content Analysis of Global Media Coverage of the 2020 World Exposition Bidding Process Using Nation Branding Theory," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 2(6), pages 202-212.
    • Handle: RePEc:apa:ijbaas:2016:p:202-212
    DOI: 10.20469/ijbas.2.10005-6
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    Cited by:

    1. Sarun Amatyakul & Kawpong Polyorat, 2017. "The Traits of City Personality: A Qualitative Study," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 2(6), pages 356-365.
    2. Huo-Tsan Chang & Shang-Chih Liao & Min-Chih Miao & Xiu-Hui Huang & Hung-Ming Hsu, 2019. "The effects of person-organization, person-group, person-job and person-supervisor fit on retention tendency," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 5(2), pages 110-123.

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