IDEAS home Printed from https://ideas.repec.org/a/apa/ijapss/2016p37-44.html
   My bibliography  Save this article

Finding the Reasons of Accelerated Revenue of Mobile Games in APAC

Author

Listed:
  • ANUJ TRIPATHI

    (Department of Information Technology Stamford International University, Bangkok, Thailand)

  • DONALDINE E. SAMSON

    (Department of Information Technology Stamford International University, Bangkok, Thailand)

Abstract

The objectives of this study were (1) find the factors behind most accelerated gaming market industry in APAC region. The sample consisted of 38 Interviews of gaming industry related people in Thailand and Philippines. These are people who are working as owner of game development company, game producers, marketing, designers, user acquisition experts, developers and quality assurance in various companies of APAC region. The conducted research was done with survey related to asking the questions related to real reasons behind the APAC regions accelerated revenue. Research findings were as follows: (1) APAC likes FPG games with social features and cute characters involved. (2) Smart phone has evolved as first and only personal device for most people in APAC and hence gaming on mobile is getting more popular. (3) Big family sizes in APAC support the business ecosystem of mobile gaming as each member of family has his/her own personal device for playing. (4) Increased internet supports social culture and hence it’s big boon for social games which APAC people like. (5) Better hardware and software of evolving smart phones are one of the reasons of switching of hardcore console gamers to Mobile platform hence increasing revenue. (6) Smart phones are easy to use and more and more people are getting aware of using smart phones. (7) Mobile phones are more social than console games and available with user all the time under "all things in one device" concept and hence are used more for gaming and compared to consoles. (8) Last five years mobile gaming is evolved in APAC because more developers and publishers are in this region. (9) Next five years from now are very unpredictable as gaming industry has become very dynamic and future possesses the possibility of using wearable devices, virtual reality or any other new technology on mass scale.

Suggested Citation

  • Anuj Tripathi & Donaldine E. Samson, 2016. "Finding the Reasons of Accelerated Revenue of Mobile Games in APAC," International Journal of Applied and Physical Sciences, Dr K.Vivehananthan, vol. 2(2), pages 37-44.
  • Handle: RePEc:apa:ijapss:2016:p:37-44
    DOI: 10.20469/ijaps.2.50002-2.pdf
    as

    Download full text from publisher

    File URL: https://kkgpublications.com/applied-sciences-v2-issue2-article2/
    Download Restriction: no

    File URL: https://kkgpublications.com/wp-content/uploads/2016/08/ijaps.2.50002-2-ECBT-1215-107.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.20469/ijaps.2.50002-2.pdf?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Venkatachalam Anbumozhi & Armin Bauer, 2010. "Impact of Global Recession on Sustainable Development and Poverty Linkages," Working Papers id:2980, eSocialSciences.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kaliappa KALIRAJAN & Kazi Arif Uz ZAMAN & Gaminiratne WIJESEKERE, 2015. "Strengthening Natural Resources Management in ASEAN: National and Regional Imperatives, Targets, and Opportunities," Working Papers DP-2015-59, Economic Research Institute for ASEAN and East Asia (ERIA).
    2. Kalirajan, Kaliappa & Singh, Kanhaiya & Thangavelu, Shandre & Venkatachalam, Anbumozhi & Perera, Kumidini, 2011. "Climate Change and Poverty Reduction—Where Does Official Development Assistance Money Go?," ADBI Working Papers 318, Asian Development Bank Institute.
    3. Zanxin Wang & Minhas Akbar & Ahsan Akbar, 2020. "The Interplay between Working Capital Management and a Firm’s Financial Performance across the Corporate Life Cycle," Sustainability, MDPI, vol. 12(4), pages 1-16, February.
    4. Vikniswari Vija Kumaran & Abdul Rahim Ridzuan & Farman Ullah Khan & Hussin Abdullah & Zam Zuriyati Mohamad, 2020. "An Empirical Analysis of Factors Affecting Renewable Energy Consumption in Association of Southeast Asian Nations-4 Countries," International Journal of Energy Economics and Policy, Econjournals, vol. 10(2), pages 48-56.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:apa:ijapss:2016:p:37-44. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr K.Vivehananthan (email available below). General contact details of provider: https://kkgpublications.com/applied-sciences/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.