IDEAS home Printed from https://ideas.repec.org/a/ank/ifjirs/v1y2021i1p1-18.html
   My bibliography  Save this article

Tourists Behavioural Intention to Visit Halal Tourism Destination: An Empirical Study on Muslim Tourists in Malaysia

Author

Listed:
  • Mohammad Arije Ulfy

    (International Islamic University Malaysia)

  • Ahasanul Haque

    (International Islamic University Malaysia)

  • Md Wasiul Karim

    (International Islamic University Malaysia)

  • Md Suliman Hossin

    (University Kuala Lumpur)

  • Md. Nazmul Huda

    (Noakhali Science and Technology University)

Abstract

Introduction. Today, the demand for halal tourism has increased dramatically and highlighted as one of the new horizons and fastest-growing sector in the world’s tourism industry. Background Problem. Malaysia is indeed one of the countries with the most concerned halal segment in the tourism sector. Research Objective. The key purpose of this study is to examine the influence of affecting attributes on tourist’s behavioral intention to visit Malaysia as a halal tourism destination. Research Methods. The development of the research framework is based on the theory of plan behavior (TPB) model. A total of 394 responses were received from the Klang Valley area of Malaysia. For the purpose of analyzing the data, SPSS and AMOS were hired. Findings. Findings from the study reveal that, affecting attributes like, Halal Certification for Food and Beverage, Destination Image and Emotional Incidents have a significant positive influence on tourist’s satisfaction towards behavioral intention to determine the destination. Research Contribution. the key significance of this study demonstrated that a large number of Muslim travelers are able to experience Islamic cultures while considering halal tourism products and services in visiting accessible Muslim destinations. Conclusion. The conclusions of this research provided insights into the behavioral intentions of Muslim tourists select Malaysia as a destination for tourism.

Suggested Citation

  • Mohammad Arije Ulfy & Ahasanul Haque & Md Wasiul Karim & Md Suliman Hossin & Md. Nazmul Huda, 2021. "Tourists Behavioural Intention to Visit Halal Tourism Destination: An Empirical Study on Muslim Tourists in Malaysia," Working Articles, International Fellowship Journal of Interdisciplinary Research, vol. 1(1), pages 1-18.
    • Handle: RePEc:ank:ifjirs:v:1:y:2021:i:1:p:1-18
    as

    Download full text from publisher

    File URL: https://ifjir.com/ifjir/article/view/20/10
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ank:ifjirs:v:1:y:2021:i:1:p:1-18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mohammad Arije Ulfy (email available below). General contact details of provider: https://ifjir.com/ifjir/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.