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How Should the Scope and Content of Marketing Law Courses be Determined?

Author

Listed:
  • Ayse Tulin Yuruk

    (Anadolu University)

Abstract

For a long time there have been marketing law or similarly named courses in business school programs in the USA, which are designed to give marketing students the legal knowledge they need. Collaborative studies by scholars, professional institutions and marketing professionals resulted in workshop reports and discussions regarding the courses, their textbooks and content. These reports have been published and presented to the public. Despite the fact that thereis a similar course named marketing legislation in Turkish vocational schools, studies or discussions on the course content are not widely available. This article proposes that collaborative studies and analyses about this course will result improved education.

Suggested Citation

  • Ayse Tulin Yuruk, 2007. "How Should the Scope and Content of Marketing Law Courses be Determined?," Anadolu University Journal of Social Sciences, Anadolu University, vol. 7(1), pages 185-198, December.
    • Handle: RePEc:and:journl:v:7:y:2007:i:1:p:185-198
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    File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2007-1/sos_bil_10.pdf
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    More about this item

    Keywords

    Business Law; Marketing Law; MarketingLegislation.;
    All these keywords.

    JEL classification:

    • K29 - Law and Economics - - Regulation and Business Law - - - Other

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