IDEAS home Printed from https://ideas.repec.org/a/and/journl/v6y2006i1p225-244.html
   My bibliography  Save this article

Marketing Problems of Tourism Certifacated Hotel Managements- AField Survey in Bal›kesirProvince

Author

Listed:
  • Bedriye Tuncsiper
  • Mehmet Oguzhan ‹lban

    (Balikesir University)

Abstract

This study aims to searh marketing problems of hotel managements located in Balikesir, and the types of marketing applications applied by these managements. According to the results, the most important problems of these managements are: the difficulty of following technology,inadequte demand, difficulty of costumer satistification, cheating and confusing advertisements, excessive competition, and not having talented and educated salesmen. Against these problems, it is understood that service, product, pricing and advertising are mostly focused by the managements. The research results indicate a meaningful relationship between marketing problems and the marketing applications. On the other hand, it’s seen that marketing applications aren’t used efficiently by the hotels and as a result, the managements are inefficient in solving their marketing problems.

Suggested Citation

  • Bedriye Tuncsiper & Mehmet Oguzhan ‹lban, 2006. "Marketing Problems of Tourism Certifacated Hotel Managements- AField Survey in Bal›kesirProvince," Anadolu University Journal of Social Sciences, Anadolu University, vol. 6(1), pages 225-244, June.
    • Handle: RePEc:and:journl:v:6:y:2006:i:1:p:225-244
    as

    Download full text from publisher

    File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2006-1/sos_bil.12.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    SMEs; hotel managements; marketing; marketing problems.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:and:journl:v:6:y:2006:i:1:p:225-244. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Social Sciences Institute (email available below). General contact details of provider: https://edirc.repec.org/data/iianatr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.