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A Business Review of E-Retailing in India

Author

Listed:
  • V. Srikanth

    (PESIT, India)

  • R. Dhanapal

    (, India)

Abstract

As a professor in computer science I am very much interested in training my students in e-Commerce and prepared myself for an in depth research in this area and to present a quick journal about e-Retailing concepts / framework, how an organization can start e-Retailing business quickly? Its Pro’s & Con’s, how to make the e-Retailing venture successful? How retailers should plan / experience to achieve varying success by leveraging the internet technology? How to incorporate traditional retails practices with Internet technology? And strive for success in India. How internet is used by users and its use for online shopping. It serves a s a best article for all the readers across the globe.

Suggested Citation

  • V. Srikanth & R. Dhanapal, 2011. "A Business Review of E-Retailing in India," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 1(3), pages 105-121, February.
    • Handle: RePEc:aml:intbrm:v:1:y:2011:i:3:p:105-121
    as

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    More about this item

    Keywords

    E-Retailing in India; e-tailing; E commerce; Online store; retail; e business ________________________________________;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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