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Aspecte specifice ale cercetărilor de marketing în industria de petrol Specificities of marketing research in oil industry

Author

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  • Violeta Sima

Abstract

to the information and know-how processes in the marketing area, the marketing research is based on data obtained through the information process, that involves the processing of such remaking date through proper methods in the sight of a objective good ascertainable realization. The specifically aspects of the industrial marketing research consists of the specifically buyers, products and branching channels. By the short and average time, the uncertainty is important and leads to the important risks.

Suggested Citation

  • Violeta Sima, 2006. "Aspecte specifice ale cercetărilor de marketing în industria de petrol Specificities of marketing research in oil industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 3(8), pages 1-48.
    • Handle: RePEc:alu:journl:v:3:y:2006:i:8:p:48
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    More about this item

    Keywords

    marketing research; risk; industrial marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • P23 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - Factor and Product Markets; Industry Studies; Population

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