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Changing Shopping Habits Of Residents Of Bucharest And Their Orientation Towards Convenience Stores

Author

Listed:
  • Iacob Cătoiu
  • Sabin Niculae
  • Anca Maria Stănculescu

Abstract

The purpose of this article is to examine the changes in consumer shopping behavior as shoppers are turning their backs on the traditional weekly ‘big shopping', and the average consumer now visits a supermarket or convenience store on average three times a week. In this context, we see supermarket and cash and carry - run convenience stores on Romanian market like Mega Image SHOP'nGO and „La doi Pasi†are on the rise. This local, smaller shops are faster to get to and easier to navigate and they are bringing about a significant change in shopper habits.

Suggested Citation

  • Iacob Cătoiu & Sabin Niculae & Anca Maria Stănculescu, 2014. "Changing Shopping Habits Of Residents Of Bucharest And Their Orientation Towards Convenience Stores," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-7.
    • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:7
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    More about this item

    Keywords

    Consumer behaviour; Convenience stores; Shopping habits.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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