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One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification

Author

Listed:
  • Larisa Loredana Dragolea
  • Denisa Adriana Cotîrlea

Abstract

This paper approaches aspects regarding consumer preferences for cultural tourism services and museum tours. The objectives of the current study aim to know the current interest for different types of tourism, to determine the visiting frequency of the National Museum of Unification by Romanian tourists, to identify the positive and negative aspects noticed by tourists during their visit at the National Museum of Unification and to identify the activities that should be organized by this museum across the year, in order to increase the tourist flows, comparing to the tourist flows of previous years.

Suggested Citation

  • Larisa Loredana Dragolea & Denisa Adriana Cotîrlea, 2012. "One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-33.
    • Handle: RePEc:alu:journl:v:2:y:2012:i:14:p:33
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    File URL: http://oeconomica.uab.ro/upload/lucrari/1420122/33.pdf
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    Cited by:

    1. Zali Nader & Ebrahimzadeh Issa & Zamani-Poor Masoud & Arghash Amin, 2014. "City Branding Evaluation and Analysis of Cultural Capabilities of Isfahan City," European Spatial Research and Policy, Sciendo, vol. 21(2), pages 213-234, December.
    2. Juanim Juanim & Ina Ratnamiasih, 2017. "The Influence of Leadership and Organizational Support on Community Commitment and City Image of Bandung," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 9-16.

    More about this item

    Keywords

    cultural tourism; services; consumer; marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • Z19 - Other Special Topics - - Cultural Economics - - - Other

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