IDEAS home Printed from https://ideas.repec.org/a/alu/journl/v2y2011i13p48.html
   My bibliography  Save this article

Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies

Author

Listed:
  • Carmen Adina PaÅŸtiu

Abstract

Marketing in its hypostasis: optical and economic design, practice science and art, it appears and develops in the context of a competitive economy, as a necessity of business success. These considerations and not only determined us researching its direct steps: business to business, and to identify characteristics of marketing activities undertaken by companies in competitive markets. In this paper we follow, based on research carried out on a sample of 160 statistical units (footwear industry companies in Romania), issues related to understanding the main concepts of marketing and marketing analysis manager mentality.

Suggested Citation

  • Carmen Adina PaÅŸtiu, 2011. "Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(13), pages 1-48.
    • Handle: RePEc:alu:journl:v:2:y:2011:i:13:p:48
    as

    Download full text from publisher

    File URL: http://oeconomica.uab.ro/upload/lucrari/1320112/48.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Moise Ioan Achim & Larisa Dragolea, 2008. "The Paradigm Of The Managerial Position," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-36.
    2. Larisa Dragolea & Denisa Cotîrlea, 2009. "Benchmarking - A Valid Strategy For The Long Term?," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-23.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Keywords

      : business to business; marketing activities; marketing analysis manager mentality;
      All these keywords.

      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:2:y:2011:i:13:p:48. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan-Constantin Danuletiu (email available below). General contact details of provider: .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.