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The Impact Of The Consumers' Satisfaction On The Economic Efficiency Of The Bank

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  • Andreea Cipriana Muntean

Abstract

In the present conditions, of temperate development of business at a global scale, the organizations want to have clear indications that their investment in the satisfaction of the consumer was worthy and with results. The theoretical base of the operationalization of the relation between satisfaction and the profitability of the organization is quite restricted, still existing challenges for understanding this connection. Of course that both the intensity and the nature of this relation differs from one field to another.

Suggested Citation

  • Andreea Cipriana Muntean, 2010. "The Impact Of The Consumers' Satisfaction On The Economic Efficiency Of The Bank," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-28.
    • Handle: RePEc:alu:journl:v:2:y:2010:i:12:p:28
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    Keywords

    consumer satisfaction; banking services; consumer behavior; repurchase intentions; economic efficiency;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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