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STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA

Author

Listed:
  • Iulia Iuga
  • Ruxandra Radoviciu

Abstract

Recent changes in the market caused by economic crisis affected the Small and Medium Enterprises. The study helps Transilvania Bank to see the place on the market and the image among Small and Medium Enterprises. Following the predictions made by the small and medium enterprises the bank has the possibility to develop the products and services offered.

Suggested Citation

  • Iulia Iuga & Ruxandra Radoviciu, 2010. "STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-27.
    • Handle: RePEc:alu:journl:v:2:y:2010:i:12:p:27
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    More about this item

    Keywords

    bank; small and medium business; market;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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