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Marketing On The Construction Market In A Economic Crisis

Author

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  • Cristina Dinu

Abstract

Construction market has a tremendous impact on our national economy. What happens in the construction industry reflects society's demands, both from a perspective of demographic trends and especially of the financing. The current economic slowdown requires to review the way marketing is done. The companies must eliminate unaccountable marketing programs and actions that generate insufficient sales leads and fail to support the sales team efforts. The marketing can be done in a better way.

Suggested Citation

  • Cristina Dinu, 2009. "Marketing On The Construction Market In A Economic Crisis," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-52.
    • Handle: RePEc:alu:journl:v:2:y:2009:i:11:p:52
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    File URL: http://oeconomica.uab.ro/upload/lucrari/1120092/52.pdf
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    Cited by:

    1. Cezar SIMION-MELINTE & Ciprian ISTRATE, 2014. "Policy Options For The Competitiveness Of The Construction Sector In The European Union," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(1), pages 370-377, November.

    More about this item

    Keywords

    marketing; economic crisis; construction market; direct marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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