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European Union Consumers' Views On The Protection Of Their Personal Data: An Exploratory Assessment

Author

Listed:
  • Călin Veghes
  • Carmen Pantea
  • Diana Balan
  • Bogdan Lalu

Abstract

The increasing marketing efforts of the organizations based on the acquiring, processing, storage and employment of the consumers' personal data have imposed the reconsideration, both from the theoretical and practical perspectives, of the concepts describing the privacy, consumer's private space and personalization. Paper intends to assess, based on secondary data and in an exploratory manner, the views of the consumers from the European Union countries regarding the ways the different organizations present in the market handle their personal data, the degree of awareness associated with the existence and functioning of the personal data protection in their home countries and their perception related to the effectiveness of the personal data protection.

Suggested Citation

  • Călin Veghes & Carmen Pantea & Diana Balan & Bogdan Lalu, 2009. "European Union Consumers' Views On The Protection Of Their Personal Data: An Exploratory Assessment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-44.
    • Handle: RePEc:alu:journl:v:2:y:2009:i:11:p:44
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    Cited by:

    1. Tahal Radek & Formánek Tomáš, 2020. "Reflection of GDPR by the Czech Population," Management & Marketing, Sciendo, vol. 15(1), pages 78-94, March.

    More about this item

    Keywords

    privacy; personal data protection; personalization; European Union;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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