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Communication Might Boost The European Cultural Capital Program - Case Study Sibiu 2007

Author

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  • Rotariu Ilie

Abstract

This paper is a case study: the town of Sibiu - Transylvania - Romania. There is no doubt that Sibiu area has already gathered the critical mass of its development capable to satisfy the requests of the tourists in order to be considered as a tourist destination according to Gunn' criterion. A good communication is compulsory to boost a tourist destination for the both major actors: the organizers and the population - the potential tourists. We argue that the destination has started to communicate with the world and is learning how to improve its capabilities of dialogue. But the world has also begun to communicate with Sibiu, and at the end of the line with Romania, after knowing what it is and who its inhabitants are. And more important, the natives started to talk one another according the nowadays global custom. The European Cultural Capital has boosted the communication of a new discovered tourist destination according to the current global routine.

Suggested Citation

  • Rotariu Ilie, 2007. "Communication Might Boost The European Cultural Capital Program - Case Study Sibiu 2007," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(9), pages 1-19.
    • Handle: RePEc:alu:journl:v:2:y:2007:i:9:p:19
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    File URL: http://oeconomica.uab.ro/upload/lucrari/920072/19.pdf
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    Citations

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    Cited by:

    1. Richards, Greg & Rotariu, Ilie, 2011. "Ten years of cultural development in Sibiu: The European cultural capital and beyond," MPRA Paper 31167, University Library of Munich, Germany, revised May 2011.
    2. Richards Greg & Rotariu Ilie, 2010. "Sibiu European Cultural Capital Program: Measuring The Impact On The Accommodation System," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 85-90, July.
    3. Richards, Greg & Rotariu, Ilie, 2010. "The Impact of the 2007 European Cultural Capital in Sibiu: A long term perspective," MPRA Paper 22532, University Library of Munich, Germany.
    4. Gabriela Virginia Popescu, 2017. "Sibiu Between European Capital Of Culture And Brexit: City Brand Perspective On Citizens," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(3), pages 1-16, august.

    More about this item

    Keywords

    communication; tourist destination; potential tourists;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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