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Sibiu 2007 European Cultural Capital Program: The Communication Management

Author

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  • Rotariu Ilie

Abstract

This paper is a case study: the town of Sibiu - Transylvania - Romania. A good communication is compulsory to boost a tourist destination for the both major actors: the organizers and the population - the potential tourists. We argue that the communication is the key tool to have good results in organizing an event as The European Cultural Capital.

Suggested Citation

  • Rotariu Ilie, 2007. "Sibiu 2007 European Cultural Capital Program: The Communication Management," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(9), pages 1-18.
    • Handle: RePEc:alu:journl:v:2:y:2007:i:9:p:18
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    File URL: http://oeconomica.uab.ro/upload/lucrari/920072/18.pdf
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    Citations

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    Cited by:

    1. Richards, Greg & Rotariu, Ilie, 2011. "Ten years of cultural development in Sibiu: The European cultural capital and beyond," MPRA Paper 31167, University Library of Munich, Germany, revised May 2011.
    2. Richards Greg & Rotariu Ilie, 2010. "Sibiu European Cultural Capital Program: Measuring The Impact On The Accommodation System," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 85-90, July.
    3. Richards, Greg & Rotariu, Ilie, 2010. "The Impact of the 2007 European Cultural Capital in Sibiu: A long term perspective," MPRA Paper 22532, University Library of Munich, Germany.

    More about this item

    Keywords

    communication; tourist destination; communication management;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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