IDEAS home Printed from https://ideas.repec.org/a/alu/journl/v1y2015i17p8.html
   My bibliography  Save this article

The Impact Of Csr On Romanian Consumers' Trust

Author

Listed:
  • Silvia Maican

Abstract

the present article presents a small part of a doctoral research meant to determine the way the Romanian consumers perceive companies' socially responsible activities. The aim of the present article is to emphasize the impact that companies' socially responsible activities have on consumer trust. There were 650 questionnaires applied during September 2014 and January 2015 with the help of GoogleDocs. The collected data were analysed using SPSS software. The results show that consumers give more trust to companies that are socially responsible than to the ones that are not. In the end, this trust brings loyalty and profits to those companies, in this way, both the company and society wins.

Suggested Citation

  • Silvia Maican, 2015. "The Impact Of Csr On Romanian Consumers' Trust," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-8.
    • Handle: RePEc:alu:journl:v:1:y:2015:i:17:p:8
    as

    Download full text from publisher

    File URL: http://oeconomica.uab.ro/upload/lucrari/1720151/08.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Claudia Gabriela BAICU & Iuliana Petronela GÂRDAN & Daniel Adrian GÂRDAN & Daniel Constantin JIROVEANU, 2020. "Responsible Banking Practices During The Covid-19 Pandemic: Findings From Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(22), pages 146-157.

    More about this item

    Keywords

    corporate social responsibility; consumers; trust; loyalty; satisfaction;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:1:y:2015:i:17:p:8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan-Constantin Danuletiu (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.