IDEAS home Printed from https://ideas.repec.org/a/alu/journl/v1y2015i17p2.html
   My bibliography  Save this article

Views Of Young People On The Importance Of Marketing Communication In Terms Of Accessing European Funds

Author

Listed:
  • Mihai Orzan
  • Anamaria Catălina Radu
  • Andra Iuliana Dobrescu
  • Maria Cristina Mitrică

Abstract

With Romania's accession to the European Union, it has benefited from a number of advantages including the possibility of accessing funds. Projects financed from external funds are some of the most important instruments that are aimed at the improvement of businesses conducted in the country. In recent years, Romania has registered fairly low values in terms of the absorption of European funds. Excessive bureaucracy and how the communication process takes place have put a powerful imprint on the activities undertaken in this field. The study presented in this paper aims to identify young people's views on the importance of marketing communication in this business sector. To meet the objectives, a quantitative research was conducted on a sample of 70 respondents. The data were analyzed using the IBM SPSS Statistics 20 software.

Suggested Citation

  • Mihai Orzan & Anamaria Catălina Radu & Andra Iuliana Dobrescu & Maria Cristina Mitrică, 2015. "Views Of Young People On The Importance Of Marketing Communication In Terms Of Accessing European Funds," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-2.
    • Handle: RePEc:alu:journl:v:1:y:2015:i:17:p:2
    as

    Download full text from publisher

    File URL: http://oeconomica.uab.ro/upload/lucrari/1720151/02.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    online marketing; European funds; marketing communication.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:1:y:2015:i:17:p:2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan-Constantin Danuletiu (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.