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User Satisfaction Of Medical Educational Services

Author

Listed:
  • Ivona Stoica
  • OlguÅ£a Anca Orzan
  • Andra Dobrescu
  • Daniela Constantin

Abstract

In a dynamic environment and a strongly focused on the needs and demand's consumer, any successful business is based on a complex analysis achieved by using marketing research. The paper's core represents a marketing research whose aim is to analyze user satisfaction of medical educational service. The quantitative marketing research was based on a statistical survey method, using a questionnaire as a collecting tool posted on a web platform for better access, visibility and transparency in completing the form. After the development of a professional training session on medical education, it has been developed a study regarding the participants' satisfaction in terms of quality, utility, informational content and presentations efficiency. We analyzed variables such as respondents' appreciation regarding the quality of materials received, the value information, the event capitalization by establishing relationships with tutors communication, quality service and appreciations regarding the location of medical training session, default services (accommodation, ambiental atmosphere), event quality the ground objective variables in medical education services satisfaction case study. This paper presents a multivariate analysis, based on correlations between variables measuring user satisfaction of services on medical education services which are the ground's conclusions and strategies to improve medical education services.

Suggested Citation

  • Ivona Stoica & OlguÅ£a Anca Orzan & Andra Dobrescu & Daniela Constantin, 2014. "User Satisfaction Of Medical Educational Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(16), pages 1-21.
    • Handle: RePEc:alu:journl:v:1:y:2014:i:16:p:21
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    More about this item

    Keywords

    satisfaction; medical education services; quantitative research; online questionnaire;
    All these keywords.

    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • C18 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Methodolical Issues: General
    • C31 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions; Social Interaction Models
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I10 - Health, Education, and Welfare - - Health - - - General

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