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The Evaluation Of Intellectual Property Using Quantitative Methods

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  • Valentin IonuÅ£ NiÅ£u

Abstract

Currently the importance of intellectual property continues to rise. The market where the intellectual property assets are traded supports significant changes, which increase the importance of how assessment methods are applied to it. In present economy, the share of intellectual property assets in the total value of a company has greatly increased, which brings greater importance to a correct evaluation. This article aims to analyze the quantitative methods and the situations in which these methods must be used according to the assessment principles, context and purposes as well as the requirements that must be taken into account in preparing the assessment report. The article contains a case study that analyses the world's top 10 brands based on a ranking compiled by Interbrand. There are being analyzed the trends on the leading brands market, the value evolution, their origin and structure.

Suggested Citation

  • Valentin IonuÅ£ NiÅ£u, 2012. "The Evaluation Of Intellectual Property Using Quantitative Methods," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(14), pages 1-22.
    • Handle: RePEc:alu:journl:v:1:y:2012:i:14:p:22
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    References listed on IDEAS

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    1. Shigeki Kamiyama & Jerry Sheehan & Catalina Martinez, 2006. "Valuation and Exploitation of Intellectual Property," OECD Science, Technology and Industry Working Papers 2006/5, OECD Publishing.
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    Cited by:

    1. Ralitsa Dimitrova, 2017. "Assessment of recognition of the brand - approaches and challenges," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 92-114.

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    More about this item

    Keywords

    intellectual property; assessment; quantitative methods; patent; trademarks;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital

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