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Countering Sanctions: the Case of Russian Franchise Market

Author

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  • Anatoly Sergeevich ISHUK

    (Russian Foreign Trade Academy, Moscow, Russia)

Abstract

Anti-Russian economic sanctions influence various sectors of the economy, including the franchise market. However, Russian economists have not developed unified approaches to analyzing the mechanism of such impact. Therefore, many Russian entrepreneurs fret about the risks associated with the changes in the franchise market structure. For this reason, they often refuse to expand their businesses through franchising. Based on the review of Russian and foreign literature, the article analyzes the mechanism of sanctions’ influence on the franchise market, particularly the structural changes. The paper proves that the sanctions crisis opens up opportunities for Russian entrepreneurs to expand their businesses. The study analyzes the countering of sanctions on the example of Russian franchise market and its results could be applied to the practices of companies to expand business and ensure its sustainability.

Suggested Citation

  • Anatoly Sergeevich ISHUK, 2024. "Countering Sanctions: the Case of Russian Franchise Market," Russian Foreign Economic Journal, Russian Foreign Trade Academy Ministry of economic development of the Russian Federation, issue 1, pages 86-93, January.
    • Handle: RePEc:alq:rufejo:rfej_2024_01_86-93
    DOI: 10.24412/2072-8042-2024-1-86-93
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    More about this item

    Keywords

    franchising; economic sanctions; franchise market; market transformation; market structure; business expansion model; the advantages of franchising; business sustainability; countering sanctions;
    All these keywords.

    JEL classification:

    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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