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Corporate structure changes in online sales in Russia

Author

Listed:
  • Oleg Yur'evich Gavryushin

    (Russian Foreign Trade Academy, Moscow, Russia)

  • Sergey Ivanovich Dolgov

    (Russian Foreign Trade Academy, Moscow, Russia)

  • Yuri Anatolievich Savinov

    (Russian Foreign Trade Academy, Moscow, Russia)

  • Evgenija Vadimovna Taranovskaja

    (Russian Foreign Trade Academy, Moscow, Russia)

Abstract

E-Commerce in Russia is developing rapidly with the broader range of commodities including consumer goods and services. The authors show the changes in sales of goods through e-Commerce channels, note the expansion of cross-border operations of e-Commerce firms, analyze the main models of e-Commerce in Russia and China underlying the growing activity of China's e-Commerce companies in Russia. On the basis of information on commercial negotiations between trading companies, the possibility of combining the efforts of large Russian retailers and companies that own e-Commerce channels is emphasized.

Suggested Citation

  • Oleg Yur'evich Gavryushin & Sergey Ivanovich Dolgov & Yuri Anatolievich Savinov & Evgenija Vadimovna Taranovskaja, 2019. "Corporate structure changes in online sales in Russia," Russian Foreign Economic Journal, Russian Foreign Trade Academy Ministry of economic development of the Russian Federation, issue 8, pages 77-93, August.
    • Handle: RePEc:alq:rufejo:rfej_2019_08_77-93
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