IDEAS home Printed from https://ideas.repec.org/a/alq/rufejo/rfej_2017_09_85-93.html
   My bibliography  Save this article

Reputational assets of an international company as a means of increasing its competitiveness in the Russian market

Author

Listed:
  • Anna Viktorovna Komarova

    (Russian Foreign Trade Academy, Moscow, Russia)

  • Maria Georgievna Rudenko

    (Russian Foreign Trade Academy, Moscow, Russia)

Abstract

Modern socio-economic conditions require international companies to adopt new approaches that promote sustainable economic development and increase their competitiveness in foreign markets. One of such factors is reputational capital. The article presents the analysis of the activities of international companies with different functional areas of managing reputational capital. The main components determining the structure of the company's reputational capital have been systematized, their interrelation has been determined and tendencies to manage this economic category have been revealed.

Suggested Citation

  • Anna Viktorovna Komarova & Maria Georgievna Rudenko, 2017. "Reputational assets of an international company as a means of increasing its competitiveness in the Russian market," Russian Foreign Economic Journal, Russian Foreign Trade Academy Ministry of economic development of the Russian Federation, issue 9, pages 85-93, September.
    • Handle: RePEc:alq:rufejo:rfej_2017_09_85-93
    as

    Download full text from publisher

    File URL: http://repec.vavt.ru/RePEc/alq/rufejo/rfej_2017_09_85-93.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alq:rufejo:rfej_2017_09_85-93. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anna Chernyavskaya (email available below). General contact details of provider: https://edirc.repec.org/data/vavtmru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.